Accessibility at… Cadbury World

Cadbury World

Welcoming 500,000 visitors each year, Birmingham’s Cadbury World opened in 1990 on the former Bournville manufacturing site. The attraction takes guests through the history of the world-famous chocolate brand, using animatronics, interactive displays, staff demonstrations and multisensory cinemas. With a deep focus on tastes and smells, plus multi-sensory exhibits, Cadbury World provides the perfect day out for those with dual sensory loss.

Accessible services at Cadbury World

Cadbury World has a large number of options for guests with disabilities or sensory loss. Full-time carers may enter free of charge with appropriate documentation, for example a DLA or PIP letter from the last 12 months, a valid blue badge, or a letter from a GP.

Access assistance guides are available in large print from reception. There is also an infrared system for visitors with compatible hearing aids. A large print script for the tour is available and there are also DDA-compliant handrails, steps with coloured warning edges, directional signage and tactile surface changes to indicate differences in levels.

Special provisions

Cadbury World invites visually impaired visitors to feel and touch key props in the Chocolate Making Area, while guide dogs are allowed everywhere except for production areas. There is a guide dog sitting service for when visitors enter these zones.

For hearing impaired visitors, in addition to tour scripts there are English subtitles on video presentations and BSL interpretation screens during key points of the tour. If you have any specific requirements, Cadbury World recommends calling in advance on: 0121 3936004 or emailing: cwreservations@mdlz.com. Additionally, the website has a full PDF accessibility guide.

SEN sessions

Cadbury World acknowledges that some visitors may prefer a quieter experience and therefore offers SEN sessions with reduced noise, brighter lighting and weaker smells. Please call before 12pm on the day of your visit to book a session.

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Open Hand is our free, quarterly magazine containing articles and information that are tailored specifically to people with dual sensory loss.

There are very few publications designed for this specific market and so Open Hand gives its readers valuable information that they may not otherwise have known and reminds readers about Deafblind UK’s support services.

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