Top award for our inclusive raceday at Market Rasen Racecourse

on screen signing during racing
Market Rasen 31 Jul 2022 - Pic Steven Cargill /

We’re celebrating with Market Rasen Racecourse after the UK’s first-ever “sensory” raceday experience, designed for people living with sight and hearing loss, scooped a top industry award.

The Lincolnshire venue’s charity partnership with Deafblind UK led to the exciting innovation which saw a number of new initiatives for the deafblind at the racecourse’s fixture on 31st July 2022.
This included big screens featuring a sign language interpreter as part of race commentary for all seven races, as well as a dedicated area by the last fence to enhance the sensory experience for those with audio or visual impairments.

Two races also featured the commentator and raceday presenter creating extra descriptive details aimed at those who are visually impaired.

The initiative scooped The Diversity & Inclusion Award at the annual Racecourse Association Showcase Awards, with the award aiming to celebrate initiatives which open horseracing to all and promote racecourses as accessible, welcoming venues.

Entries were asked to demonstrate how the racecourse has appealed to diverse audiences and made effective steps to be inclusive to all racegoers and/or members of staff.

Nadia Powell, General Manager at Market Rasen Racecourse, said: “The whole team across Market Rasen and our partners Deafblind UK are delighted to be recognised for our Sensory Raceday.
“It was a great first step to ensure we are doing all we can to make racing more accessible for those who are living with sight and hearing loss and we are excited to now build on the initiative moving forward.”

Steve Conway, CEO of Deafblind UK said: “Our relationship with the jockey club is a great example of how partnerships can benefit those with accessibility needs. For people with deafblindness, horse racing comes alive with the smells, touch and the vibrations as the horses race over the ground.

“Our members have thoroughly enjoyed their time at the racecourse, and to know that this has been recognised by the Jockey Club with this wonderful award, is a huge step forward for everyone with a sight or hearing impairment. We are thrilled to know that other sports venues can follow this lead, by providing more accessible sporting events.”

Wilf Walsh, Chairman of the RCA, commented: “Congratulations to Market Rasen Racecourse for their fantastic sensory raceday.

“In what has been a challenging year for racecourses, I was buoyed by the quality of the initiatives on show, not least this one which I hope will act as inspiration to other racecourses in future.

“The RCA will share the best practice arising from this year’s Showcase Awards amongst all racecourses in the year ahead.”


Let’s keep in touch!

Join our mailing list and we will keep you up to date about our projects and opportunities to get involved with Deafblind UK.

More News

Meet the people behind the condition this Deafblind Awareness Week

Deafblind Awareness Week runs from 24th – 30th June and helps people to understand more about combined sight and hearing…

Find out more

Deafblind UK becomes Deafblind International board member

Deafblind UK is proudly on the board of Deafblind International (DbI) as CEO Nikki Morris becomes a Board member of…

Find out more
Image of Rainbow court supported living in Peterborough. Brown brick buildings with red poppy flowers outside. There is the top of a green house which can be seen in the right of the image over the flowers and a bench in the bottom right of the photo infront of the raised flower bed. To the left of the photo you have an entrance which has a brown wooden porch with blue railings either side.

Redevelopment at Rainbow Court

Further investment into Peterborough-based residential accommodation for people who are deafblind We have officially began the work to redevelop a…

Find out more

Open Hand Magazine

Open Hand is our free, quarterly magazine containing articles and information that are tailored specifically to people with dual sensory loss.

There are very few publications designed for this specific market and so Open Hand gives its readers valuable information that they may not otherwise have known and reminds readers about Deafblind UK’s support services.

Prefer to talk?

Call us on 0800 132320 or text us 07903572885
Monday – Thursday 9.00am – 5.00pm and Fridays 9.00am – 4.00pm

Join our mailing list for regular updates

We would love to keep in touch with you to keep you up to date about our work.